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A unique program designed for busy working professionals, yet with powerful program content and resources. Take the program in full or in parts, you will be the Winner. On successful completion you shall be certified by the Premier BSchool – Indian Institute of Management (IIM) – Lucknow and World Institute of innovation, Skills and Entrepreneurship (WIISE).
You can choose to take this course in at one go and you shall attain an Executive Certificate from IIM Lucknow or you can choose a flexible learning option. Check the FAQ’s for more details.
Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important to understand what will and will not work in regards to your digital marketing efforts. In this module you will get a complete understanding of what Digital Marketing is all about.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Get hands on experience in SEO with the help of our faculty.
Establishing a solid foundation can allow you to quickly streamline your objectives. Establish the complete understanding of Digital Advertising with the help of this module.
With ecommerce, you can start a website and engage in the selling of your products or services through the Internet. Several common ecommerce business models can be applied to your online business. Identify, learn and apply the best ones that could be used for your business.
Survive the Competition – Find out what the competition is doing and how well they are doing it. Analyze their focus and target customers. Decide on Target Markets and learn how to do an effective Online Marketing Research.
Whether you are running a small, local operation or heading a global, enterprise-level effort, the statistics make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. Learn how to retain your customers online through this module.
Growing demographic diversity, the adoption of interactive technologies and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. Learn how to use this to maximize the outcome that you get from the marketing strategies that you make.
When we want to learn more about another person, the first place we turn to is the Internet. Learn how to control what shows up when someone Googles your name.
Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a way that is real-time and personal. Mobile marketing is much more than a trend; it is an increasingly important part of the market.
Know what is happening in the market today and the best practices to design your marketing strategies.
The training session is very good,specially kartik(trainer) have explained every thing in detail,Over all it is an excellent experience
It was a very informative and energizing session. Karthik was fantastic in delivering the content and explaining even the trivial things. Kudos!
It is timely informative and prompt information in details
Applaud the trainer for his training style, stressing on increased trainee engagement and participation, excellent time management, amazing voice and tone modulation.