Become a Business Analytics Expert

Earn Executive Certification in Business Analytics from NIESBUD

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About Program

The business analytics and intelligence certificate programme will equip the participants with analytical tools and prepare them for corporate roles in analytics bases consulting in marketing, operations, supply chain management, finance, insurance and general management in various industries. The course is suitable for those who are already working in analytics to enhance their knowledge as well as for those with analytical aptitude and would like to start new career in business analytics.

What are the Course Highlights?

  • 48 hours instructor led LVC Sessions
  • 52 plus hours of self-study material
  • 12 plus industry relevant case studies
  • Weekend classes
  • One real time project
  • Guest Lectures from industry experts
  • Exposure to usage of tools like Excel, SPSS, R, CMS, Web Analytics, etc.
  • Class exercises and assignments after every session
  • Continuous Virtual Support by WIISE Learning Coaches and Mentors

What Will I Learn?

  • Introduction to Data and Business Analytics
  • Basics of Data Management
  • Introduction to Statistical Analysis
  • Introduction to Predictive Analysis
  • Big Data Analytics
  • Social Media Analytics
  • Overview on Other Tools

Who Should Attend?

  • Freshers who wish to make a career in business analytics
  • Any existing professionals who want to build or improve their career in Business Analytics
What You Will Cover?

Introduction to Data and Business Analytics

Topics Covered
  • Understanding the basics of excel
  • Data Segregation
  • Basic of data formatting
  • Printing and page layouts
  • Passwords and naming files
  • Discovering shortcuts
  • Logical Formulae
  • Complex Functions
  • Introduction to formulae
  • Linear programming
  • Maximum & Minimum Optimization
  • Integer programming
  • AHP for Prioritization Analytics
  • AHP for GDM

Basics of Data Management

Topics Covered
  • Basics
  • Null and Alternate Hypothesis
  • Understand Test Score
  • Understanding basic analysis
  • Types of tests
  • Z Tests
  • T Tests
  • F Tests
  • Mean and Median
  • Chi Square
  • Types of errors
  • Regression

Introduction to Statistical Analysis

Topics Covered
  • Introduction to RDBMS
  • Normalization
  • Basics of SQL
  • Installation of SPSS
  • Basic understanding
  • Overview of the tool with assignments
  • Installation of R
  • Basic Operations
  • Functions
  • Data Frames

Introduction to Predictive Analysis

Topics Covered
  • What is Artificial Intelligence?
  • Basic understanding of AI
  • What is Machine Learning?
  • Various approaches driven from Machine Learning
  • Overview of working on Machine Learning Concepts
  • Clustering
  • Classification
  • Association Rule Mining

Big Data Analytics

Topics Covered
  • Working on Wordpress CMS
  • Using C-Panel backend
  • Using SQL Server
  • Network analytics within Web 3.0
  • NLP usage in Google/Bing Search

Social Media Analytics

Topics Covered
  • Onsite Web Analytics
  • Offsite web analytics

Overview on Other Tools

Topics Covered
  • Descriptive Analytics
  • Content Analytics
  • Network Analytics


On successful completion, a participant is entitled to get two certificates. Course Completion / Participation Certificate from National Institute of Entrepreneurship and Small Business Development (NIESBUD - Additional Certificate) and World Institute of Innovation, Skills and Entrepreneurship. For further information, please check the Frequently Asked Questions.


Pallavi Uma Maheswari

The training session is very good,specially kartik(trainer) have explained every thing in detail,Over all it is an excellent experience

Pradeep Behara

It was a very informative and energizing session. Karthik was fantastic in delivering the content and explaining even the trivial things. Kudos!


It is timely informative and prompt information in details

Rathin Banerjee

Applaud the trainer for his training style, stressing on increased trainee engagement and participation, excellent time management, amazing voice and tone modulation.

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Frequently Asked Questions

  • How is this Business Analytics course beneficial for me in comparison to the other courses?
  • Following are the compelling benefits for every participant
    •It is very important to learn and listen from the best in the industry to gain practical understanding of the programs. Learn from the faculty from IIT Delhi and other leading experts in the industry.
    •Access to exhaustive material For ever
    •This program has many projects plus 10 Case Studies plus regular practical assignments and exercises after every session. All these are extremely useful for enhancing the personal CV and impress for enhancing your career or getting into the best role.
  • How much time do I have to spend for this course?
  • 48 hours of live virtual classroom training split over 3 months. Along with that, you will be provided with 50 plus hours of reading material. Every participant will be expected to spend a minimum of 5 – 6 hours per week apart from the classroom sessions during the course duration.
  • When will the classes be conducted?
  • This program will be conducted during the weekend for the convenience of working professionals. Live classes will be scheduled every Saturday and Sunday for 2 hours each for a span of 3 months.
  • Where should I attend the classes?
  • The classes will be conducted on our WIISE Online Academy. There won’t be any necessity of travel. The WIISE Online Academy will support a direct interaction between the participants and the faculty.
  • What if I miss the class?
  • Not to worry! All the recorded sessions will be available to download. Even if you miss the class, you can view or download the recordings and see the class as per your convenience.
  • Will I be given any technical support for the Online Academy?
  • WIISE Support team will always be available for any sort of support that might be required before – during – after the course.
  • What Certification will I get?
  • All the participants who perform well in all the projects and submit all the assignments on time and maintain a minimum of 80% attendance will be provided with a Course Completion Certificate from WIISE.

    All the participants who maintain a minimum of 50% attendance and partially submit the assignments will be provided with a Participation Certificate from WIISE.

    For all the participants who want to be recognized by the Government of India, there is an option to apply for NIESBUD (National Institute for Entrepreneurship and Small Business Development) through WIISE.
  • How will the projects in this course help me?
  • Our program involves many projects. These will be initiated at the beginning of the program. You have an opportunity to gain experiential learning. As you learn new concepts in every class, you apply them in the projects and the other assignments. This will give an opportunity to work on real-time details and builds on ones experiences. Doing these projects successfully will tremendously enhance your personal CV profile. In addition, there will be 12 plus case studies that will be dealt during the program.
  • What kind of Career Support can I expect from this course?
  • We will refer you to all the top notch companies. We will support you in developing your resume and preparing for the interviews. However, we do not give any guarantee on placements or calls from the companies. We will keep updating / highlighting your profile to all the top-notch companies and they will revert back to you as and when there is a requirement.

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