Become A Digital Marketing Manager

Earn Executive Certification from IIM-Lucknow and launch your career in Digital Marketing

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About Program

The Internet may be accessed through a variety of devices, including the mobile phone, tablets or personal computers. The Internet (and accessing it through various devices), today, is an important component of any company’s channel mix or media mix. The access and use of the Internet also give rise to content that is digital in nature, and often imbue an essence that is significantly different from traditional marketing channels and approaches

What are the Course Highlights?

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

What Will I Learn?

Who Should Attend?

What You Will Cover?

Overview of Digital Marketing

Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important to understand what will and will not work in regards to your digital marketing efforts. In this module you will get a complete understanding of what Digital Marketing is all about.

Topics Covered
  • Why Digital Marketing?
  • What is the state of internet users / consumers in India?

Search Engine Marketing and Optimization

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Get hands on experience in SEO with the help of our faculty.

Topics Covered
  • Introduction to Search Engine Operation
  • Keyword Research
  • On - Page Optimization
  • Off - Page Optimization / Link Building
  • SEO for Local Search
  • SEO Best Practices
  • Algorithm Updates
  • SEO Tracking
  • SEO Audits
  • SEO Career Path and SEO Tools

Digital Advertising

Establishing a solid foundation can allow you to quickly streamline your objectives. Establish the complete understanding of Digital Advertising with the help of this module.

Topics Covered
  • Search Advertising
  • Display advertising

E-Commerce Models

With ecommerce, you can start a website and engage in the selling of your products or services through the Internet. Several common ecommerce business models can be applied to your online business. Identify, learn and apply the best ones that could be used for your business.

Topics Covered
  • Business models that explain different e-businesses

Online Marketing Research

Survive the Competition – Find out what the competition is doing and how well they are doing it. Analyze their focus and target customers. Decide on Target Markets and learn how to do an effective Online Marketing Research.

Topics Covered
  • What is consumer research on the Internet?
  • Qualitative and quantitative methods
  • Understand the online consumer

Web Analytics

Topics Covered
  • Intro to Web Analytics
  • Data Collection
  • Key Performance Indicators and Analytics Techniques
  • Making Web Analytics Actionable
  • Experimentation and Testing
  • Multi-Channel Analytics
  • Dashboards
  • Example of analytics platforms

Social Media Marketing

Whether you are running a small, local operation or heading a global, enterprise-level effort, the statistics make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. Learn how to retain your customers online through this module.

Topics Covered
  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid, Earned, Owned Social Media
  • Social Sharing
  • Blogging for Business
  • Viral Marketing
  • Why e-mails marketing?
  • List building
  • Maintenance and delivery

Content Marketing

Growing demographic diversity, the adoption of interactive technologies and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. Learn how to use this to maximize the outcome that you get from the marketing strategies that you make.

Topics Covered
  • Identifying Prospects
  • Content Marketing Strategy
  • Executing a Content Marketing Strategy
  • Influencer Marketing
  • E-Newsletters
  • Social Networks
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Video Marketing
  • Image Marketing
  • Articles/Press Release Marketing
  • B2B Marketing

Online Reputation Management

When we want to learn more about another person, the first place we turn to is the Internet. Learn how to control what shows up when someone Googles your name.

Topics Covered
  • What is Online Reputation Management?
  • Overview of Reputation Management

Social Media Analytics

Learn how to effectively analyze and use the data that you gather from social media sites.

Topics Covered
  • Social Media ROI
  • Understanding networks
  • Measures and metrics
  • Use SNA tools for generating networks
  • Interpreting the results

Mobile Marketing

Unlike any other engagement and communication channel, mobile allows marketers to reach larger audiences in a way that is real-time and personal. Mobile marketing is much more than a trend; it is an increasingly important part of the market.

Topics Covered
  • Intro to Mobile Marketing
  • Understanding Mobile Devices
  • Core Product and Service Offerings
  • Supplemental Products and Service Options
  • Incentives and Loyalty Programs
  • Mobile Website
  • Mobile Advertising and Search
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Analytics and Careers in Mobile Marketing

Marketing Strategy in Digital World

Know what is happening in the market today and the best practices to design your marketing strategies.

Topics Covered

Certificate


Testimonials

Pallavi Uma Maheswari

The training session is very good,specially kartik(trainer) have explained every thing in detail,Over all it is an excellent experience

Pradeep Behara

It was a very informative and energizing session. Karthik was fantastic in delivering the content and explaining even the trivial things. Kudos!

T.N.Rao

It is timely informative and prompt information in details

Rathin Banerjee

Applaud the trainer for his training style, stressing on increased trainee engagement and participation, excellent time management, amazing voice and tone modulation.

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